The world of fashion is often associated with beauty and glamour, but LIT Freedom Fashion has redefined the industry by merging it with a higher purpose—advocacy for critical societal issues. An initiative of My Precious Life, an organization with a mission to empower individuals through counseling and workshops, the LIT Freedom Fashion show was born out of a desire to create real impact through creativity and style. 

At the heart of this movement is Anuradha Das, the visionary leader behind My Precious Life. A multi-talented personality, Anuradha is not just a pastor but also a writer, producer, coach, motivational speaker, and counselor. Her journey from personal struggles with depression and trauma to becoming a successful leader and philanthropist is truly inspiring. Through her unwavering faith and boundless compassion, Anuradha founded My Precious Life, guiding people of all ages to overcome life’s challenges with resilience and self-love. 

Anuradha’s leadership extends beyond the pulpit and counseling room. She understood that change comes from creating awareness and providing platforms where people can voice their struggles. Thus, in 2021, she launched the first LIT Fashion Show during Christmas, a unique event that combined the glitz of a fashion show with a meaningful cause. The theme of the inaugural event was fighting depression, bringing attention to an often hidden struggle. Models walked the runway, each representing the importance of mental health and the courage to seek help. 

The next year, in 2022, LIT Freedom Fashion tackled another critical issue—anti-suicide awareness. The runway transformed into a platform of hope, as participants shared stories of survival and triumph. The theme resonated deeply with audiences, sparking conversations about the importance of mental well-being and the need to reach out in times of despair. 

In 2023, LIT took on the theme of domestic violence, an issue that affects millions worldwide. The event not only highlighted the physical and emotional toll of domestic violence but also celebrated the strength of survivors. It was a powerful reminder that fashion can be a catalyst for change, bringing attention to the most pressing societal issues. 

The journey continued in 2024 with the theme “Unmasking Depression.” Once again, the runway became a place of healing and awareness, this time focusing on the silent battles many fight daily. The show featured emotionally charged performances and designs, encouraging people to unmask their pain and find the support they need. 

Mission and Vision of LIT Freedom Fashion 

LIT Freedom Fashion is not just a fashion event; it is a platform for empowerment. Its mission is to use the power of fashion and glamour to address critical societal issues, raise awareness, and foster positive change. The goal is to inspire compassion and create a safe space for open dialogue, making a meaningful impact on the lives of those in need. 

The vision is to become a renowned global platform where fashion transcends beyond the runway, becoming a catalyst for social transformation. By consistently organizing events that spotlight important causes, LIT Freedom Fashion aspires to create a world where every individual feels empowered, valued, and supported, regardless of their circumstances. 

Freedom Fashion Magazine: Expanding the Reach 

In 2023, LIT Freedom Fashion took a bold step forward with the launch of Freedom Fashion Magazine, an initiative by the GDMR Foundation and published by Golden Nib Publications. The magazine is more than just a publication—it is a movement that amplifies the voices of those fighting battles like depression, addiction, and abuse. Each edition focuses on a different theme aligned with LIT’s yearly cause, providing readers with inspirational stories, expert opinions, and creative features that address societal challenges. 

The magazine has grown in popularity, reaching audiences in India and the U.S., furthering LIT's mission to use fashion as a force for good. Freedom Fashion Magazine has become an extension of the event, resonating deeply with the causes championed on the runway. 

Celebrity Engagement and the Road Ahead 

LIT Freedom Fashion has garnered support from numerous celebrities and influencers, amplifying its impact and reach. Bollywood personalities like Sudha Chandran, fashion models like Dinesh Mohan and Ritika C Patak, Dr Prachy V Raizzada, Sushant Kumar, and activists such as Rashmi Anand have lent their voices to the cause. Their presence at past events has not only raised awareness but also added credibility to LIT’s mission of blending fashion with social consciousness. 

Looking ahead to 2025, the upcoming LIT Freedom Fashion Pageant will focus on another crucial issue: addiction. But this time, it’s not just about substance abuse—LIT will explore the broader spectrum of addictions, including social media, pornography, gossip, and even unhealthy sleep patterns. By addressing these often-overlooked forms of addiction, LIT seeks to encourage individuals to recognize habits that may bring temporary pleasure but have long-term negative impacts on themselves and others. 

LIT: Live in Triumph 

The name LIT, which stands for Live in Triumph, encapsulates the essence of this movement. Each year, the event is held on August 15th, India's Independence Day, symbolizing freedom—freedom from depression, violence, addiction, and other struggles. It is a celebration of empowerment and resilience, a day when models walk the runway not only in beautiful designs but also in triumph over their personal battles. 

LIT Freedom Fashion is more than just a fashion show—it’s a platform for change, a brand with a heart. As it continues to grow, the impact of its message and mission deepens, proving that fashion, when used as a tool for awareness and advocacy, can be a powerful force for good in the world. 

With the leadership of Anuradha Das and the unwavering support of celebrities, influencers, and everyday people, LIT Freedom Fashion remains committed to its vision of making the world a more compassionate, empowered, and informed place. 

Over the years, LIT Freedom Fashion has garnered attention from several high-profile figures. Some of the notable attendees include Major General Sunil Kumar Razdan, Advocate Ashok Bhan (Supreme Court of India), Rakesh Kachroo (Director, Fujitsu Consultancy), Amit Dubey (Director, Airbnb Global Capability Center), Mohit Sharma (Chief Warden, Civil Defence, Haryana), Khurafati Nitin (RJ, 92.7 Big FM), Dr Rashmi Anand, (Social Worker - Nari Shakti Puraskar holder), Dr. Nootan Yadav (CMO, Gurgaon), Sunita Yadav (Deputy Mayor, Gurgaon), Rochika Agarwal (Spokesperson, BJP), Ravinder Pandita (Founder & Chairman, Save Sharda Committee, Kashmir), Lalita Patwardhan (Chief Judicial Magistrate-Cum-Secretary DLSA-cum-Nodal Officer Mediation & Conciliation Centre Gurugram), Ritu Kumar Sharma (Advocate of Justice, Gurgaon Court), Mukesh Gambhir (Founder, Radio Booze), Dr. Vandana Singh (Director, Global Corporate Key Account Management, Saudia Cargo), Dr. Sarika Verma (Surgeon), Anthony Deshuja (HSE Consultant, NHAI project), Asma Gulzar (Celebrity Guest), Dinesh Mohan (Model), Urvashi Mittal (Social Activist), Ranjan Kumar Das (Social Worker, CFI), Meena Gupta (Psychologist and contemporary therapist), Deepa Pagaria (Social worker and media icon), Ritika Patak (Fashion Model). Koushik Sheel (VM Head), Ankit Abbrol (celebrity makeup artist), Tabbu (Mrs India Runnerup), Renny Sharma (Mrs Goa), Asmita Dutta (Mrs Queen Universe International), Dr Manisha Koushik (Fashion Model and Microbiologist), etc.