Life is a mosaic of moments, each shaping the path toward our dreams. For Asha Panwar, Director of Orange Events & Entertainment, every experience has been a building block in her remarkable journey. Her story is one of resilience, passion, and an indomitable spirit that transformed challenges into stepping stones toward success.

A Vision Takes Root

Asha’s professional journey began with a creative spark while working as a designer at Sariska Palace. There, she discovered a passion for crafting memorable experiences. Her career evolved through roles in sales, marketing, and eventually as a general manager. But destiny had a different plan.

Faced with life-altering decisions, she left her secure job, driven by a dream to build something uniquely her own. With courage and determination, she founded Orange Events and Entertainment in 2006. What started as a small venture, Orange Vacations, gradually expanded into Orange Events and Conferences, evolving into the powerhouse brand it is today.

The Power of a Name

Choosing "Orange" as the brand name was no coincidence. To Asha, orange symbolizes vibrancy, creativity, and life itself. The brand’s logo narrates this story through its hues:

• Orange: Weddings – Celebrating love and togetherness
• Orangish-Yellow: Meetings – Fostering ideas and collaboration
• Green: Incentives – Inspiring achievements and rewards
• Magenta-Pink: Conferences – Sharing knowledge and growth
• Blue: Events – Creating unforgettable memories

This thoughtful symbolism reflects her creative vision and the brand's multifaceted services.

Breaking Barriers in a Male-Dominated Industry

Starting in an industry dominated by men was daunting, but Asha faced the odds head-on. With limited resources and fierce competition, she built her company from the ground up. Her husband soon joined her, sharing her dream of turning Orange Events into an industry leader.

The turning point came with early collaborations with Sun Pharma, KLINE Shipping, and Pfizer, establishing Orange Events’ credibility. However, success didn’t come without challenges. From managing unexpected transportation breakdowns to handling weather-related crises, Asha’s team always rose to the occasion, embodying resilience and resourcefulness.

Scaling Heights with Passion and Perseverance

Today, Orange Events and Entertainment is a trusted name, catering to esteemed clients like DS Group, LG Electronics, Philips, and CNH Industrial. Noteworthy international collaborations include Mitsui Kinzoku Components India Pvt Ltd and Esskay Beauty Resources Pvt Ltd.

Asha’s entrepreneurial journey has earned her numerous accolades, including:

• Powerful Women Transforming Nation Award 2022
• Great Companies’ Women Entrepreneur Award 2022
• Top Women Entrepreneurs of 2022 Recognition
• Referral Excellence Award in BNI
• Launch of Multiple Business Chapters in the BNI

These honors are testaments to her unwavering dedication and visionary leadership.

A Legacy of Impact

Asha’s vision extends beyond business growth; she believes in fostering meaningful relationships and giving back. Trust remains the cornerstone of her success—trust built with clients, vendors, and her team.

From mentoring young entrepreneurs to organizing charity events, she is committed to making a positive impact. Under her leadership, Orange Events continues to create extraordinary experiences that bring people together, leaving lasting memories.

Looking Ahead with Unwavering Vision

As she reflects on her journey of over 18 years, Asha feels profound gratitude for every challenge, success, and lesson learned. Her entrepreneurial spirit burns brighter than ever, fueled by a relentless pursuit of excellence and innovation.

Asha Panwar’s story is more than a business success tale—it’s a celebration of resilience, courage, and the power of dreams pursued with passion. Through her leadership, Orange Events and Entertainment stands as a beacon of inspiration for aspiring entrepreneurs everywhere.