Zomato’s BlinkIt ,as the name suggests, specializes in the quick innovations for the food delivery sector. They have commenced with their latest app, Bistro, promising the best quality food delivery services. Their newest addition into the app has set a calculated goal of delivering food within 10 minutes. Products offered can range anywhere from, snacks to beverages. Currently, they only have a version available on the Google Play Store but version on iOS is underway. 

Zomato isn’t alone in their new venture as the competitor for Bistro is the quickly evolving Zepto Cafe who have also planned on introducing their application soon. While Ramanuj Bhaduri from Zepto Cafe stated that, “We wanted to make food faster, fresh and most importantly affordable. So we are opening rehnyittest130 outlets a month.” Zepto seems to surround their business idea with physical food outlets whereas Zomato has better real estate with cloud kitchens.

With Zepto Cafe, Zomato, and Bistro all venturing into services with a promise to deliver food under 10 minutes, the competition is visibly sizzling. What remains paramount is how efficiently they are able to bridge a hole within this underserved market.