Technology

Tim Cook Shares Leadership Lessons Learned from Steve Jobs

In a recent interview with the Wall Street Journal, Apple CEO Tim Cook shared some personal insights about the lessons he learned from working closely with Steve Jobs. He reflected on how Jobs, Apple’s iconic co-founder, left a lasting impact on his approach to leadership, innovation, and decision-making. According to Cook, Jobs instilled in him a profound understanding of innovation’s significance and the power of small, focused teams to achieve big goals. 

Reflecting on Apple’s early product development, Cook recounted how small teams were responsible for pioneering products like the iPod and iPhone. ““These teams were relatively small in the bigger picture," he explained. Through Jobs, Cook learned that a team’s quality mattered more than its size; it was about having dedicated, skilled individuals who could produce remarkable results together. Jobs encouraged hiring the very best, surrounding oneself with people who challenge existing perspectives and bring diverse skills to the table. Cook noted that working with people who possessed expertise he didn’t have was invaluable to his own growth. 

One of the qualities Cook admired most in Jobs was his open-mindedness and adaptability. Jobs demonstrated the importance of staying flexible in one’s views, which helped him evolve Apple’s strategies and product ideas quickly in response to new insights. Cook highlighted this trait, explaining that Jobs wasn’t afraid to change his mind—even on deeply held views—when presented with fresh perspectives or compelling evidence. “He could change like this,” Cook said, snapping his fingers to emphasize Jobs’ ability to pivot instantly when the situation called for it. Initially, Cook found this approach surprising, but he grew to respect and even adopt it himself. "Not many people possess that ability, as they often become attached to their past beliefs," Cook remarked, admiring it as a unique yet "remarkable skill."

Cook also emphasized that this adaptability went both ways in their partnership. Jobs was open to changing his mind, but he also valued constructive debate, often challenging Cook’s views and encouraging him to do the same. Cook remarked, “He loved to debate, and he loved someone to debate him.” Their exchanges weren’t just theoretical exercises—they led to real changes in perspective for both of them. “We changed each other's minds. That’s the reason it worked so well,” Cook reflected. 

Through his memories, Cook painted a picture of Jobs as both a mentor and an intellectual partner. Jobs’ legacy at Apple wasn’t just about technological advancements; it was about fostering a culture of innovation, adaptability, and collaboration. For Cook, these values remain foundational to how he leads Apple today, continuing the influence of Jobs’ visionary spirit.