Forget outdated dating norms—Tinder is rewriting the rules of modern romance, and splitting the bill is just the beginning. This International Women’s Day, the dating app launched ‘Her New Dating Rulebook,’ a bold guide challenging traditional dating expectations, including the age-old practice of men paying on first dates. According to Tinder, this classic gesture may soon be a relic of the past. 

As dating dynamics evolve, Tinder’s research reveals that young women in India are embracing a more progressive and relaxed approach to relationships. An in-app survey shows that 38% of female users are primarily seeking new experiences, while 29% appreciate the reduced pressure to find a ‘happily ever after.’ 

The new rulebook emphasizes authenticity, mutual respect, and genuine connections over traditional romantic gestures. Modern chivalry, as per Tinder’s findings, is less about grand gestures and more about consistent, meaningful actions. For example, 51% of young women value reliability—like sticking to plans or showing up on time—over symbolic acts such as paying the bill on a first date. 

“Modern dating is about rewriting the rules. It’s no longer about outdated gestures but about fostering real connections and mutual respect. Women today are prioritizing relationships that feel authentic and safe, celebrating the freedom to choose what works for them,” says Dr. Chandni Tugnait, Tinder’s Relationship Expert in India. 

Safety remains a top priority for Tinder, with over half of female users stating they would unmatch immediately upon receiving inappropriate messages. The platform has strengthened its safety features, including ‘Are You Sure?,’ ‘Does This Bother You?,’ and ‘Share My Date,’ to promote respectful interactions and ensure users feel secure throughout their dating journey. 

Authenticity is also key, with 53% of female users rejecting incomplete or misleading profiles. Shirtless mirror selfies, for instance, are a turn-off for more than a third of women surveyed. Instead, detailed profiles that showcase personality and interests are far more appealing. 

Aditi Shorewal, Tinder India’s Communications Lead, adds, “As modern dating continues to evolve, Tinder is leading the charge—empowering women with features like ‘Are You Sure?’ and ‘Does This Bother You?’ to maintain respectful interactions, and ‘Share My Date’ to keep their trusted circle informed. Tinder is a space full of possibilities, and we’re committed to helping women craft their own dating stories, free from outdated norms. This International Women’s Day, we’re thrilled to celebrate how women in India are reshaping the dating landscape, redefining modern chivalry through respect, authenticity, and the freedom to choose what feels right.” 

With ‘Her New Dating Rulebook,’ Tinder is not just reflecting the changing tides of romance but also empowering women to take charge of their dating journeys, one genuine connection at a time.