Technology

Google Launches "Ask for Me," an AI Tool to Call Local Businesses on Your Behalf

Google is launching a new AI-powered feature called "Ask for Me," which enables users to automatically make phone calls to local businesses without having to speak directly to anyone. This innovative feature is designed to streamline information gathering, making it easier for users to inquire about availability and pricing.

How "Ask for Me" Works

To access the "Ask for Me" feature, users need to be part of Search Labs. Once enrolled, users can search for local services such as "oil change" or "nail salons nearby." They will see an "Ask for Me" option along with a "Get Started" button. By clicking this button, Google's AI will make phone calls to local businesses, asking about details like availability and pricing, and providing users with a summary of the results.

Key Features and Benefits

  • Hands-free inquiries: Users can ask Google's AI to make phone calls to businesses on their behalf.
  • Streamlined information gathering: "Ask for Me" simplifies the process of gathering information about local businesses.
  • Time-saving: Users can save time by avoiding phone calls and waiting on hold.

Comparison to OpenAI's Operator

While both "Ask for Me" and OpenAI's Operator act as intermediaries to simplify tasks, there are key differences. Operator works on the web, interacting with websites and communicating with users, whereas "Ask for Me" handles phone calls to businesses directly. Currently, Operator is available for use, while "Ask for Me" is still in testing.

Google's Broader Efforts in AI-Powered Assistance

The introduction of "Ask for Me" is part of Google's larger effort to leverage AI in saving users time when interacting with businesses. Last year, Google launched the "Talk to a Live Rep" feature, which calls a business, waits on hold, and notifies users when a live representative is available.