Google is launching a new AI-powered feature called "Ask for Me," which enables users to automatically make phone calls to local businesses without having to speak directly to anyone. This innovative feature is designed to streamline information gathering, making it easier for users to inquire about availability and pricing.
How "Ask for
Me" Works
To access the "Ask for Me"
feature, users need to be part of Search Labs. Once enrolled, users can search
for local services such as "oil change" or "nail salons
nearby." They will see an "Ask for Me" option along with a
"Get Started" button. By clicking this button, Google's AI will make
phone calls to local businesses, asking about details like availability and
pricing, and providing users with a summary of the results.
Key Features and
Benefits
- Hands-free
inquiries: Users can ask Google's AI to make
phone calls to businesses on their behalf.
- Streamlined
information gathering: "Ask
for Me" simplifies the process of gathering information about local
businesses.
- Time-saving: Users can save time by avoiding phone calls
and waiting on hold.
Comparison to
OpenAI's Operator
While both "Ask for Me" and
OpenAI's Operator act as intermediaries to simplify tasks, there are key
differences. Operator works on the web, interacting with websites and
communicating with users, whereas "Ask for Me" handles phone calls to
businesses directly. Currently, Operator is available for use, while "Ask
for Me" is still in testing.
Google's Broader
Efforts in AI-Powered Assistance
The introduction of "Ask for
Me" is part of Google's larger effort to leverage AI in saving users time
when interacting with businesses. Last year, Google launched the "Talk to
a Live Rep" feature, which calls a business, waits on hold, and notifies
users when a live representative is available.